A small family business that organizes environment-friendly, guided kayak trips at Lake Tisza, Hungary. In 2021, I redesigned their entire visual identity, website, and booking steps. The design was implemented in Divi sitebuilder for Wordpress.
Anatomy of the redesigned Chili Outdoors logomark
What defines the brand? – Key Values
Wordmark and Logomark Variants
Color Palette
Typography
Content Sections
Hero and Offer Cards
Snapshots from Chili Outdoors live website